Supplier Pitch Coaching
Helping suppliers win the attention — and trust — of HR Directors
Selling into HR is different.
HR Directors are busy, skeptical of hype, and allergic to anything that smells like a generic sales pitch. They are thinking about risk, credibility, culture, implementation and impact — not just features.
Supplier Pitch Coaching is a focused, practical service designed to help you position your offer so it genuinely lands with HR decision makers.
What I will help you with
Depending on where you are in your pitch journey, support can include:
● Shaping your opening outreach email so it gets opened — and taken seriously
● Refining your pitch deck to reflect on how HR Directors actually think and decide
● Clarifying your value proposition in HR language (not sales jargon)
● Stress-testing your pitch against common HR objections
● Coaching you on presentation delivery and confident Q&A handling
I help you get inside the mind of an HR Director — drawing on senior-level, in-house HR experience and a deep understanding of what HR will (and won’t) buy.
Who this is for
This service is ideal for suppliers who pitch into HR, including:
● Wellness and wellbeing providers
● Employee benefits and reward consultants
● HR tech and systems providers
● Engagement, culture and learning specialists
● Charities and consultancies selling into HR teams
I’ve worked with suppliers across commercial and charitable sectors, helping them sharpen their message and pitch with confidence.
Who this isn’t for
Supplier Pitch Coaching is not the right fit if you are:
● Looking for lead generation or sales outsourcing
● Wanting a generic pitch deck template without tailoring
● Expecting HR to buy purely on price, novelty or hype
● Unwilling to adapt your message to reflect HR realities, constraints and risk
● Seeking help with cold selling tactics rather than credibility-led positioning
This service is designed for suppliers who are serious about long-term relationships with HR, not quick wins or volume selling.
If you value clarity, credibility and thoughtful positioning — you’ll get a lot from this work.
How it works
2–3 hours of tailored support
A mix of written feedback and live coaching sessions
Highly practical, no fluff, no generic templates
Investment: £350