Supplier Pitch Coaching
Helping suppliers earn the attention — and trust — of HR decision-makers
Selling into HR is different.
HR leaders are time-poor, risk-aware and sceptical of hype. They’re evaluating credibility, culture fit, implementation and impact — not just features.
Supplier Pitch Coaching helps you position your offer so it lands with HR decision-makers and leads to meaningful, commercial conversations.
What I will help you with
Depending on where you are in your pitch journey, support can include:
Shaping your opening outreach email so it gets opened — and taken seriously
Refining your pitch deck to reflect on how HR Directors actually think and decide
Clarifying your value proposition in HR language (not sales jargon)
Clarifying your competitive advantage so HR understands why you, not just what you do
Stress-testing your pitch against common HR objections
Coaching you on presentation delivery and confident Q&A handling
I help you see your offer through the eyes of an HR Director — drawing on senior, in-house HR experience and a deep understanding of what HR will (and won’t) buy.
Who this is for?
This service is ideal for suppliers selling into HR, including:
Wellness and wellbeing providers
Employee benefits and reward consultants
HR tech and systems providers
Engagement, culture, learning and training specialists
Specialist or retained recruiters selling advisory services into HR
Charities and consultancies pitching strategic programmes to HR teams
I’ve worked with suppliers across commercial and charitable sectors, helping them sharpen their message and pitch with confidence.
Who this isn’t for
Supplier Pitch Coaching is not the right fit if you are:
Looking for lead generation or sales outsourcing
Wanting a generic pitch deck template without tailoring
Expecting HR to buy purely on price, novelty or hype
Unwilling to adapt your message to reflect HR realities, constraints and risk
Seeking help with cold selling tactics rather than credibility-led positioning
Operating high-volume, transactional or price-led sales models
This service is designed for suppliers who are serious about long-term relationships with HR, not quick wins or volume selling. And differentiating your expertise in a crowded supplier market
If you value clarity, credibility and thoughtful positioning — you’ll get a lot from this work.
How it works
2–3 hours of tailored support
A mix of written feedback and live coaching sessions
Highly practical, no fluff, no generic templates